DFMC is a part of A. A. Al Moosa Enterprises, a progressive and diversified Group with diverse interests in architecture, design and planning, hotels and hotel apartments, real estate developments, car rental, manufacturing and hospitality services.
Dubai Furniture Manufacturing Company LLC (DFMC) is a multinational company with its corporate office in Dubai, UAE and sister concern companies in the other regions namely Kuwait, Qatar, Bahrain & Oman. DFMC has recently ventured into India and also set up a full-fledged manufacturing facility near Pune, India. DFMC was established in the year 1993 for manufacturing and marketing King Koil brand of luxury bedding under license from King Koil, USA. Ever since its inception, DFMC has used marketing acumen and state-of-the-art manufacturing capabilities to become the brand leader in the mattress industry in the Middle East.
In 2001, DFMC acquired the license for marketing and manufacturing SERTA products in the Middle East, from SERTA Inc., USA. Serta being the largest mattress company in the world and an ultra-premium brand, strengthened the position of DFMC as the Mattress Leader in the Middle East.
The concept of ‘Bed Quarters’, which are specialized mattress retail outlets displaying the entire range of mattresses and bedding accessories was introduced by DFMC. Today King Koil has more than 30 Bed Quarters along with almost 100 retail outlets in the Middle East. These retail outlets are well known for their elegant décor, designer collection of mattresses and service par excellence.
DFMC has total control over the supply chain, right from its hi-tech manufacturing facility to Company owned retail outlets. The Company owned showrooms have designer collections which are differentiated from the products sold by its dealers.
DFMC is also the leader in the hospitality segment in the Middle East and has supplied King Koil / SERTA bedding to all the prestigious Hotel Chains, apart from catering to Furnished Apartments, Villas and Palaces.
In 2009, Specialty Bedding Accessories were launched by DFMC, under the brand name of ‘Comfort Solutions by King Koil’. For the first time, an innovative and successful concept, catering exclusively to bedding accessories was created and executed in the Middle East. Currently DFMC is expanding aggressively through strategic and trailblazing initiatives which have clearly differentiated the company from competition.
DFMC looks ahead, at strengthening its leadership position in the bedding industry and exceeding customer expectations with its constant focus on quality and innovations.
